Rice-A-Roni Expands into Microwavable Rice with New Warmth & Take in Rice

Audria Easterly

Functional and effortless to put together, Rice-A-Roni Heat & Take in is accessible at suppliers nationwide and comes in 3 delightful flavors – Herb & Butter, Garlic & Olive Oil and Spicy Spanish. Whether or not you serve it on its very own as a delicious facet dish or want to use it in a recipe like a Caprese Fashion Rice Side Dish or Cheesy Broccoli Herb & Butter Rice Side, Rice-A-Roni Heat & Consume can help you to do fewer with no sacrificing flavor, which is anything the full loved ones can get driving.

“As people navigate busier schedules and have significantly less time and power to put together foods at property, they are seeking delicious and convenient dinner possibilities,” said Michelle McAlister, Senior Director of Marketing and advertising for the Foods portfolio at Quaker Foods North The usa. “Rice-A-Roni Heat & Try to eat provides a tasty aspect dish selection that aids families commit far more time with each other close to the supper desk and considerably less time preparing meals. We are fired up to increase our household-satisfying Rice-A-Roni item offerings in an even extra practical structure.”

The launch of Rice-A-Roni Heat & Eat will be supported by a new integrated campaign that incorporates electronic, social and PR assist focused on bringing daring flavor to the microwave and encouraging people to #MicroRaveWithRoni. The San Francisco Treat has also place a modern-day twist on its basic jingle in its new digital spots, which is the initially evolution of the jingle considering that it was designed in 1962.

For much more info about Rice-A-Roni, in which to get the Rice-A-Roni Heat & Take in Rice types and scrumptious recipes for the entire family, check out www.ricearoni.com.  

About PepsiCo
PepsiCo merchandise are savored by customers far more than one billion times a day in more than 200 nations around the world and territories all-around the environment. PepsiCo generated extra than $70 billion in net profits in 2020, driven by a complementary food and beverage portfolio that features Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s solution portfolio contains a huge array of pleasing foods and beverages, such as 23 manufacturers that create extra than $1 billion each and every in believed yearly retail profits.

Guiding PepsiCo is our vision to Be the World Leader in Easy Food items and Drinks by Winning with Intent. “Winning with Goal” reflects our ambition to win sustainably in the marketplace and embed goal into all features of our business enterprise method and models. For a lot more information, take a look at www.pepsico.com.

Source PepsiCo

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